This heritage brand has a long history in Europe, however they have only just begun in the US. They have private labeled for many of the larger luxury brands we have all come to love and know - but now they have started to sell direct to consumers.
Press Kits & Media
Il Fiorentino has just opened it's first US based store in NYC. With the opening of their store, I was tasked with created all of the media surrounding the opening.
When creating Il Fiorentino's new website, I was tasked with shooting hundreds of their products for e-commerce. This is their first line of converting sales. Almost %70 of individuals first do research online before purchasing.
I create all of the photography for their US store. They post across both Instagram and Facebook weekly.